Sacramento Municipal Utility District (SMUD) was making a big commitment to go completely Carbon-Free by the year 2030.
The following was a proposed campaign concept showcasing the idea of “promising power” and a “promising future” coming together as one to help not only Sacramento’s economy, but future generations as well.
Client:
SMUD
Year:
2021
Services:
Art Direction
Agency:
un/common
Copywriter:
Josh Chilton