With their sleek design, Luxer One needed help pushing sales for their customizable lockers. An overall brand refresh was done to help push the idea that every “ONE”; from the employees, building managers, families, and manufacturers; that interact with these lockers counts.
Utilizing the locker as a texture itself helped ensure it found an engaging way to interact with imagery in each piece without feeling too forced.
Client:
Luxer One
Year:
2020
Services:
Art Direction
Agency:
un/common
Creative Director:
Brantley Payne
Copywriter:
Brantley Payne, Josh Chilton
Video Editor:
Jason Rico