Photo Based:
Moving away from the animated look of the original GoSafely, the client began to gravitate towards a photo-driven approach. Fonts and colors help keep the new style within the established GoSafely brand.
Animated:
The original version of GoSafely used animated assets as a friendly approach to traffic safety combined with headlines to give a wink and a smile.
Client:
California Office of Traffic Safety
Year:
2020-Present
Services:
Art Direction
Agency:
un/common
Creative Directors:
Brantley Payne/ Amber Witzke
Copywriter:
Josh Chilton